Sometimes it doesn’t hurt to ask. When Penguin Random House took over the business and the inventory of Writers Digest Books, they pegged the price of my new writing book — Great Stories Don’t Write Themselves — at $19.99.

I know. That’s a lot for a trade paperback.

In fact it was the most expensive book in the top-100 in the “Authorship Reference” category (the book has bounced in and out of that ranking for a few months now). So I called my new editor at PRH and pitched her on the logic of a price reduction. She’s a pro and a great colleague, so here’s what happened:

The book is now just $12.39… right in the sweat spot for popular books in this niche. Many thanks to my editor for getting that done.

Now for the Kindle version… still $14.99. That price reduction request is still on the table.

And in case you missed it, Great Stories Don’t Write Themselves just co-won its category in the 2020 Next Generation Indie Book Awards (PRH is hardly and Indie publisher, but Writers Digest Books (still the imprint under PRH; curioiusly, is considered an indie house).

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