For a long time, there’s been two competing narratives about Apple’s pricing:

They’re “premium”: sure, they’re expensive, and yes, you pay for the brand name. But when you compare them with products of equal quality, counting not just feature specs but design, materials, and build quality—so an iPhone with a Galaxy S, a MacBook with a Dell XPS—they’re rarely unreasonably higher, and the user experience of macOS and iOS is arguably1 worth it.

They’re “luxury”: there’s nothing about a Mac, an i...