For some reason, we’ve been taught that for creativity and innovation to count they need to have a magnitude the size of the 1989 San Francisco earthquake.

As you may recall, earthquakes are measured on something called the Richter scale. According to the American Heritage Scientific Dictionary, the Richter scale is “a numerical scale for expressing the magnitude of an earthquake on the basis of seismograph oscillations.” Simply put, the higher the number the more damage it does. The San Francis...