If you’ve been writing for any length of time, you’ve likely heard about the importance of backmatter for keeping readers in your worlds.

But how do you do that for readers who buy your paperbacks? This is a question I’m asked often because it’s much harder to get read-through on paperbacks than it is ebooks.

Clicking on a link doesn’t work for them because you can’t click on paper to visit a website.

Links can be clunky, and it means readers have to take the book to their computer o...