By Simone Leigh

If there’s one thing to take away from this article, it’s “get your covers right”. And do it before you pay for advertising.

Oh, and write in series. If you can (you’ll see why in a moment).

Oh, and remember – we all get some of this marketing game wrong – at least at first…

Let’s jump in.

Firstly, a proviso. Nay, a confession:

I wish I’d done this four years ago when I first started writing for m...