Should I Invest in Paid Advertising for My Books?

The answer is almost certainly yes. But a more pressing question is – should I invest in paid advertising for my books RIGHT NOW?

A little context…

Selling books online – selling anything, actually – means building processes and systems that generate:

Traffic – people seeing your booksConversions – people buying your books after seeing them

And, of course, doing all that profitably. Everything else is largely supplementary – and will ideally h...