The smart money on Facebook

facebook_like_button_bigIs Facebook worth 100 billion dollars? As the company’s IPO approaches, the social media company has gotten more and more scrutiny, and a lot of people are saying “no.” It doesn’t make a hundred billion in revenue. Its click-through rate (a critical measure of advertising effectiveness) is lower than average–so much lower that General Motors ... Read more ...
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Published on May 16, 2012 20:37
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