For many startup CEOs, they are first-time founders.

The idea of giving away equity can be scary.

You don't want to end up with "dead equity" or a "broken cap table".

However, it's also important for founders to incentivize others to join their startup and they can do that through equity.

A founder must be able to craft deals, discern how to best build a team, and incentivize people.

If it's your first-time doing these things, then you should seek an advisor who can help you navigate those decisions.

If you're a non-technical founder starting out, I recommend you check out my book for guidance on each stage of your startup journey.