Are you thinking, “Should I write a book for my business?” Lots of entrepreneurs think the answer is always yes. So let’s go ahead and break what seems to have become a near-sacred online-business rule:

You don’t have to write a book.

If you’ve ever found yourself wondering, “Should I write a book for my business?” you’re not alone. Books can build authority, boost visibility, and offer long-term leverage. But they’re not right for everyone—or every stage of business.

In this po...