Recently, an AI generated influencer went viral at Wimbledon. She wasn’t the first, but there was a ​firestorm of stories about how she is the latest symbol of the believability crisis we find ourselves in​. As one executive from Getty Images explained:

“People are used to seeing curated, almost perfect images from human influencers, achieved through extensive editing, filters and professional photography. Zelu, being entirely AI-generated, naturally embodies this idealised flawless skin, per...