What actually prompts people to attend church? We surveyed 604 people in the United States from a variety of backgrounds. We asked the same questions of two groups.

Those who attend church regularly. Those who do not attend church regularly.

After comparing the two groups, we found new, surprising insights of the unchurched. One of the most surprising findings from our recent research was the simplicity behind what moves people to attend church for the first time (if unchurched) or to choo...