It’s a common misconception that higher budgets automatically lead to better results. Having a self-publishing budget is a strong start, but there’s a difference between having money to spend and spending it wisely.

In reality, publishing can quickly become a money pit if your investments aren’t tied to a clear strategy. On the other hand, when every dollar is aligned with a purpose, your book becomes a long-term asset that supports your visibility, credibility, and business growth.

This p...