A while back I did a post on marketing explaining my own adventures. What I discussed there worked best for long term, and I plan to eventually write a companion with more data as I collect it (read: when I launch my next series and can compare actions and reactions), but sometimes you want a boost. You want sales that will increase your discoverability.

Enter book advertising.

If you want to get the most out of your ads, you want to take three things into account: