great post. I think unless you have thousands to plow into advertising it is a slow progress. I have a small shop and I hate to think how much I spent on advertising over the years now I don’t do any. I rely solely on giving good customer service and letting my customers do my advertising for me. I get most of my business through repeat business and word of mouth which for me is the best form of advertising. I know it’s a totally different industry plus mine is only a local business but it certainly doesn’t do any harm in getting to know some readers/reviewers/bloggers as at the end of the day if they love your work they will share it with all their friends/families/followers for you. Look forward to reading more of your posts.