This is so true. Unfortunately, we have finally headed into an information overload society. The brain has automatic filters to remove the incoming information that it does not have to deal with. Mind your step? Yip, done that! Read advertising? No, looking at the oncoming track to stop from being killed! We are now bombarded with so much advertising that most of it is becoming ineffectual. People might see it, but their pockets are not getting any deeper.

I also think that spending time building relationships with people is key to making a sale — or two.

Jo