FREE will be released in the US this week (July 7th in hardcover; July 9th in ebooks) and I'll be updating this blog with the various ways you can get it for free as they come online. But in the meantime, here's how we made the physical book free in the UK.

Above, you can see the UK hardcover on the right and a special sponsored paperback on the left.

Here's the description of the paperback give-away from Random House, the UK publisher, which will kick off at the end of the week.

Adobe