by Irina Jordan

The purpose of writing is to inform, entertain, persuade and inspire. Does your writing -- be it an email, blog post or social media update - do that? Does it attract more business?

Compelling writing captures readers' attention. It is clear, concise and flows very smoothly. Use these tips to simplify your writing and attract high quality leads (especially the elusive Internet ones!).

Practice economy:
 
Use shorter, simpler wordsPay attention to distinct meaning of wordsAlways try to make a sentence shorter for more punchAny word that can go, must go
Avoid repetition:
 
Ruthlessly delete any ideas that are repeatedAim to make a unique point in every sentenceUse synonyms to help avoid repetition
Don't overcomplicate things:
 
Don't make simple points sound more complex than they areAvoid double negativesDon't force your reader to unscramble what you've just saidUse clean formatting to help readers work their way through your content
Appeal to the common denominator:
 
Aim to keep your writing as personable and universally understandable as possibleBe acutely aware to what your audience cares about
Avoid using weak words:
 
don't use: somewhat, somehow, a little, arguably, rather, it seems, it appears as though, as it's often said, notably (these words take away power and authority)avoid weak words that don't say much, redundant words that don't say anything and hedging (or semi-commital) words that soften your tone and sap authority
Don't overstretch thoughts:
 
watch out for run-on sentencesavoid using too many sub-clauses when possible
Use active versus passive voice:
 
active sentences make comprehension easieractive sentences also make the author sound more authoritative
Keep in mind: a confused mind always says 'no'. People with clear, simple and elegant writing always win. Think deeply about every single word and have a strong intention to connect with your audience. In other words, keep it real.

What is your advice about writing effectively? Share in the comments below.

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You can find the original article at: http://www.huffingtonpost.com/irina-j...