Desperate Times Call For...
...desperate measures!
Independent authors face many challenges, chief among them, of course, is marketing/promotion. When an indie author releases a new book, his or her social media network mobilizes to gobble up copies. In my case, it's more like slurp up copies, but I have to be happy with what I have, because many of us have a lot less. After that initial surge, the hard times begin. Word of mouth can help, but that takes time and momentum. Amazon advertising is very effective, but often costs more than you make in sales, at least for me. And by often I mean always.
So what's a desperate writer to do? Sell his soul! Any takers? Aside from that, I've decided to leverage some of my old YouTube HEMA videos. HEMA stands for Historical European Martial Arts. The Talhoffer Society is a glimpse into a highly fictionalized version of that world, one much more dramatic, thrilling and interesting than the real thing (but not as much as you might imagine...some pretty interesting things go on in HEMA, things I'm not at liberty to discuss, even with some of my friends). So why not use those videos to promote The Talhoffer Society! It's kind of like selling your soul, right?
This is my first clumsy attempt to turn my old YouTube videos into an advertising outlet. Comments/thoughts/feedback would be appreciated!
link: https://www.youtube.com/watch?v=HNEBpu8eDsU
Independent authors face many challenges, chief among them, of course, is marketing/promotion. When an indie author releases a new book, his or her social media network mobilizes to gobble up copies. In my case, it's more like slurp up copies, but I have to be happy with what I have, because many of us have a lot less. After that initial surge, the hard times begin. Word of mouth can help, but that takes time and momentum. Amazon advertising is very effective, but often costs more than you make in sales, at least for me. And by often I mean always.
So what's a desperate writer to do? Sell his soul! Any takers? Aside from that, I've decided to leverage some of my old YouTube HEMA videos. HEMA stands for Historical European Martial Arts. The Talhoffer Society is a glimpse into a highly fictionalized version of that world, one much more dramatic, thrilling and interesting than the real thing (but not as much as you might imagine...some pretty interesting things go on in HEMA, things I'm not at liberty to discuss, even with some of my friends). So why not use those videos to promote The Talhoffer Society! It's kind of like selling your soul, right?
This is my first clumsy attempt to turn my old YouTube videos into an advertising outlet. Comments/thoughts/feedback would be appreciated!
link: https://www.youtube.com/watch?v=HNEBpu8eDsU
Published on February 18, 2016 08:36
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