Michael’s answer to “How did you find your first 50 readers?” > Likes and Comments
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If I had one book and no readership I would concentrate on writing book #2, then book #3. Once I had 3 books "out there" THEN I would concentrate on building the readership. When you have less than 3 books 90% - 95% of your time should be creating more content and 5% - 10% of your time to promotion. I have a more extensive post about this that you can read more on here:
http://amazingstoriesmag.com/2013/03/...
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http://amazingstoriesmag.com/2013/03/...
Given what you know, if you only had one book and no readership, what would you do in 2014?