Perry Lake asked Jonathan Janz:

Hey, Jonathan. How do your books get so many reviews?

Jonathan Janz Hey, Perry! I'd say it's a combination of many things, the first of which being the fact that I'm doing my very best to write books that folks want to read. I don't say that sarcastically or immodestly; I simply mean that word-of-mouth is the most powerful force in the advertising universe, and people are telling other people about my work. There was a time when I'd go two weeks without a single rating. Now, I'm getting ratings and reviews every day. It's all due to a gradual word-of-mouth-fueled growth.

Aside from that, I'd guess that the way I approach Goodreads has something to do with that. I'm here as a reader first, and other readers sense, respect, and appreciate that. There's a vast forest of white noise generated by authors screaming "Look at me! Look at me!" and as a reader, that turns me off. Which means it undoubtedly turns off other readers too. So by being a reader, I share a love of books with other readers rather than treating them like potential marks.

Which leads me to the last thing--engagement. When people are nice enough to say kind things about me and my work, I appreciate that, and I make sure I let them know that. No, I don't go around responding to every positive review, but if someone reviews three of my books and says incredibly kind things about all of them, I think that deserves a thank you. I also never, ever respond to negative reviews because that will never go well.

Anyway, that was way more than you asked for, and being a writer yourself, I know that you already know most of these things. But for others who read this answer, I think these are good guidelines.

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