C. Dawson asked Lisa Shea:

How do you get book reviews?

Lisa Shea The absolute best way to get book reviews is to get high quality sales. That by far is the best way to get book reviews that will shine. Market, market, market to your target audience. Have a superb cover that makes them click. If your cover doesn't draw them in they'll never see the blurb or anything else. Once the reader gets to the blurb make sure it's powerful, action-word filled, and makes them WANT to read your story. Show, don't tell. Then, of course, make sure the story fits the impression you've made. If you're writing a clean story, make sure the cover is clear about that. If you're writing a thriller, ditto. You need to bring in the perfect reader. If you have a clean romance but your cover has a bare-chested guy you'll get complaints from readers who expected spicy heat. Make sure your entire message from cover to blurb to story is all perfectly united.

Sure, you can try to strong-arm people into writing reviews for you. But those reviews are rarely good ones. And review swaps and so on are fairly unethical and are banned by many systems. So by far the best route to take is to make sure your book content, blurb, and cover are all the very best they can be and in tune with one common message. Then market hard, daily, to drive your target audience to learn about your book.

Good luck!

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