“How often do we not scold or call ourselves to order? If our needs are utterly fulfilled, it may be that we still remain unsatisfied. By creating additional wants or artificial wishes, we generate a cascade of new desires that outshines our search for genuine needs. Through our loss of authenticity, we fade away in the vapor of pathetic shallowness or vanish into the flamboyance of trivial limelight. ("Consumers' Dream")”