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Adam Alter

“To some extent we all need losses and difficulties and challenges, because without them the thrill of success weakens gradually with each new victory. That’s why people spend precious chunks of free time doing difficult crosswords and climbing dangerous mountains—because the hardship of the challenge is far more compelling than knowing you’re going to succeed.”

Adam Alter, Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter
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