Market Segmentation Quotes

“The more segmentation you do, the more groups will be formed and your sample size will increase in response to that.”
― Pooja Agnihotri, Market Research Like a Pro

“Systematic sampling is like random sampling, except the members are not chosen totally randomly. You can choose members at regular intervals here.”
― Pooja Agnihotri, Market Research Like a Pro

“Before you start your research, you need to know where to look for that data.”
― Pooja Agnihotri, Market Research Like a Pro

“Internal sources of information are those sources that you can find within your own organization.”
― Pooja Agnihotri, Market Research Like a Pro

“Sometimes, when we need detailed information to solve a business problem, we need to gather data from external sources.”
― Pooja Agnihotri, Market Research Like a Pro

“Whenever we collect data from the original source ourselves, the data gained in the process is known as the primary data.”
― Pooja Agnihotri, Market Research Like a Pro

“Census surveys are used by the government to collect information about the residents of a country”
― Pooja Agnihotri, Market Research Like a Pro

“When you want to study a larger group of people, surveys become a good option.”
― Pooja Agnihotri, Market Research Like a Pro

“Government organizations are also regularly sharing a lot of data, which can be used for market research.”
― Pooja Agnihotri, Market Research Like a Pro

“Business magazines and newspapers are very frequently publishing data that can prove very useful for market research. You can access the physical or the online versions of these reports.”
― Pooja Agnihotri, Market Research Like a Pro

“All the data you have collected is of no use if you don’t know how to gain insights from it, how to make profitable decisions with the help of this, and how to put your data into action.”
― Pooja Agnihotri, Market Research Like a Pro

“Use the data from the clients you already have to help you find new clients just like them. Eventually you'll be tapped into a whole market segment.”
― Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth