Daily Show / Colbert Report / Nightly Show / The Opposition discussion

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Goddess of the Market
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Behind the scenes Stewart and Colbert
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I am very curious about the backstage workings of the show especially when it comes to "innocent" guests, such as authors (How do they present themselves to serious authors - especially those whose ideologies don't agree with the hosts - to get them to appear on the show?)
http://blog.oup.com/2012/09/top-3-dif...
And does Jennifer Burns own only one outfit appropriate for TV and publication? (If so, I can relate.)