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Clothes, Posters > Wal-Mart Gearing Up For Twilight in a Big Way

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message 1: by Stephanie (last edited Feb 25, 2009 02:46AM) (new)

Stephanie Wal-Mart Gearing Up For Twilight in a Big Way

FEBRUARY 12, 2009

Wal-Mart is promising a store-within-a-store in preparation for the Twilight release next month during what I shall dub “Merch March”. The new section will include:

The Twilight DVD movie - standard and special edition
The Twilight CD soundtrack
The Twilight book series: Twilight, New Moon, Eclipse and Breaking Dawn
Twilight apparel
Twilight messenger bags and totes
Twilight posters
Assorted Twilight licensed jewelry, key chains and accessories
Staying true to Wal-Mart’s modus operandi, it promises “more affordable access to Twilight items than ever before”. Check out the whole press release after the cut.

Fans can pre-order Summit Entertainment’s Twilight DVD today from Walmart.com
BENTONVILLE, Ark., Feb. 12 /PRNewswire-FirstCall/ — Fans bitten by Twilight mania will soon find much more than the popular vampire book series at Walmart as the retailer becomes a new nationwide Twilight destination. In conjunction with Summit Entertainment’s DVD release of this box office smash launching next month, all Walmart stores and Walmart.com will offer unique “Twilight store” areas containing a wide array of crowd-pleasing merchandise at affordable Walmart values.
Today Twilight fans can go to www.walmart.com/twilight to pre-order the new Walmart-exclusive standard DVD movie or special edition DVD, both to release nationwide March 21. As the countdown to the DVD release begins, the Web site will host discussions and post news about exciting fan events and activities to come. Today fans can go to Walmart.com/twilight to watch exclusive behind-the-scenes movie footage. In a few days, they also will find special features on the site to upload and enhance their digital photo to send an “eBite” to a friend. As teens, moms and friends prepare for Twilight “viewing parties” around the country, the site will continue to add special announcements and new material over the coming weeks.
Committed to bringing customers more affordable access to Twilight items than ever before, Walmart will dedicate a special area in each of its 3,500 stores to Twilight beginning mid-March - just days before the DVD movie release is available - to offer items including:
* The Twilight DVD movie - standard and special edition * The Twilight CD soundtrack* * The Twilight book series* Twilight, New Moon, Eclipse and Breaking Dawn * Twilight apparel * Twilight messenger bags and totes * Twilight posters* * Assorted Twilight licensed jewelry, key chains and accessories
“Twilight is a cultural phenomenon that has gripped both teens and adults across the country,” said Greg Hall, vice president, Merchandising. “From the popularity we’ve already witnessed in books and music, we believe ‘Twilighters’ will be very excited about the items and values Walmart will bring together in a new in-store and online experience.”
“We’re delighted to partner with Walmart in bringing the highly anticipated Twilight DVD to the millions of enthusiastic fans who made the film such a groundbreaking success in its theatrical release,” said Steve Nickerson, President of Summit Home Entertainment. “By creating specially-dedicated Twilight stores, both in their brick-and-mortar locations and on their website, Walmart is creating a unique home for this beloved franchise’s passionate fan base.”
Walmart will host these dedicated Twilight areas in stores through April, and continue to carry Twilight merchandise through the year, some items for a limited period only.
Twilight was the bestselling book of 2008 across all genres and the movie’s November 21, 2008 opening weekend was one of the biggest in Hollywood history, grossing $70.6 million.


message 2: by Meghan (new)

Meghan | 531 comments Of course! Wallmart is trying to take over the world. It was only a matter of time till they tryed to take over Twilight.


message 3: by Christina♥ , ♥super duper lover of TWILIGHT and oh yeah Edward is mine!♥ (new)

Christina♥  | 3132 comments Mod
wal mart uses child labour...don't buy from them lol...


message 4: by Meghan (new)

Meghan | 531 comments Omg really! That's not why I don't like them, but now I have another reason why not to like them...


message 5: by Mary (new)

Mary | 1348 comments .................?


message 6: by Court (last edited Feb 22, 2009 11:51AM) (new)

Court I wouldn't doubt them using child labor..they have their jobs out in China(but they used to make their stuff in the US of A)..and, so I hear, most Chinese people will work for the lowest pay..itz kinda stupido that we have all our stuff coming from China..bc they hate the US and they could blackout almost the whole US by pressing a few buttons(they did it in NY once)
It kinda suckz that Wal-Mart is coming out with all the Twi stuff..why cant Tar-jay or another store do it???

*whispers* BTW, I thought it was Starbucks that was trying to take over the world?

*normal voice* that was kinda long...


message 7: by Christina♥ , ♥super duper lover of TWILIGHT and oh yeah Edward is mine!♥ (new)

Christina♥  | 3132 comments Mod
no nononononon they do! i saw a video on it in social studies!!


message 8: by Meghan (new)

Meghan | 531 comments They are also sexest and pay males more then females, and it is in their contract that they plan on causeing other stores to go out of bussinus w/ their low prices. Then raising theirs once there is no where else to buy thing.


message 9: by Court (new)

Court Meghan wrote: "They are also sexest and pay males more then females, and it is in their contract that they plan on causeing other stores to go out of bussinus w/ their low prices. Then raising theirs once there i..."

I DEFFINITELY know that. My mom used to work for them. They paid her less than the male employees thant she was TRAINING..


message 10: by Court (new)

Court Christina♥ wrote: "no nononononon they do! i saw a video on it in social studies!!"


I know. I said I wouldn't doubt that they use child labor.



message 11: by Meghan (new)

Meghan | 531 comments I hate Wallmart!!!!
Why couldn't Target do this?!!?!?!?!?


message 12: by jessica83 (last edited Feb 26, 2009 05:54PM) (new)

jessica83 Ward (stardustw83) | 18 comments Well ( says this with a sad face, and thinks please don't hit me ) I appreciate the fact that Wal-Mart is coming out with Twilight merchandise. Its the only major store in my town besides Raleys. The closest Target or any other store of that magnitude is about 45 minutes away from me. ( Hides in a dark corner so no one can see )


message 13: by Meghan (new)

Meghan | 531 comments No one will hit you. That is a very good reason to like the fact wallmart is doing it.


message 14: by jessica83 (new)

jessica83 Ward (stardustw83) | 18 comments Yeah i just really wish we had a Target here ( starts crying ) Wal-Marts clothes suck so anytime i need new ones i have to make a special trip to another town.


message 15: by Stephanie (new)

Stephanie I like wal mart but then again I'm a full time college student and a single mom so I'm down with anywhere thats cheap!!!


message 16: by [deleted user] (new)

yeah but alot of the stuff just gets thrown around and like left on the floors and stuff


message 17: by Meghan (new)

Meghan | 531 comments Yeah, not the best quility there. But for something cheap it works.

Sorry Jessica about how there is no Target there. :(


message 18: by [deleted user] (new)

i love target theres one like 5 mins away from my house


message 19: by Christina♥ , ♥super duper lover of TWILIGHT and oh yeah Edward is mine!♥ (new)

Christina♥  | 3132 comments Mod
Canada doesn't have target lol but we have a Zellers which is about the same!

Wal mart is stupid! They use child labour and r sexist....I don't wanna shop there again....


message 20: by Meghan (new)

Meghan | 531 comments My family barely ever shops there.
Ah.. You don't have any targets.. How sad :( I love target!!


message 21: by Christina♥ , ♥super duper lover of TWILIGHT and oh yeah Edward is mine!♥ (new)

Christina♥  | 3132 comments Mod
I've been to them b4 when I went to the USA and I bought a few clothes from there lol but we have Zellars which is almost exactly the same!


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