This is a site for ARC's. To get your copy you sign up for an account. Once your account is activated you can start signing up for books. Not everyone that requests a book will get one. You have to send a request and write a short message that explains why you want the book and where you will post your reviews. Then it's up to the judges, or who ever determines who gets the books.
Here's the link for Harper Collins First Look site: http://www.harpercollins.com/Members/...