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Author to Author > Daniel's Internet Radio Book Promotion

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message 1: by Andre Jute (last edited Jun 18, 2015 09:57PM) (new)

Andre Jute (andrejute) | 4851 comments Mod
This is a post by Daniel A. Roberts that I moved here from another thread because it could be the start of a radio promotion tutorial for all members -- Andre

Andre Jute wrote: "What will you do for an encore?"

That's a good question! So I sat down, gave it some thought, and got to work.

Instead of paying others to advertise for me, I started my own Internet radio station, building my own audience through several different streaming providers, and running my own novel ads.

This way I get paid from advertising via the affiliate programs on the various streaming services, and free advertising for myself.

People love music. I am working on scooping them up as new readers. Just you wait. Once I figure out the controls on going live, and how to embed pre-recorded half hour shows, I'll sell all music listeners on my novels, including the lovely bard in my Valinthia series, Jasra Songweaver.

Even if I am the only listener on the planet, I'll still get to listen to my tunes while I write my novels. Anybody else is a bonus.

My own ads are set to play every two hours. Hopefully, this is at least a halfway sane encore, Andre. Starting a radio station with several levels of newly added self promotion can't bite me too hard.

And thanks to the affiliate program, I won't have to pay a thing out of pocket. They run their own ads twice an hour, only a few minutes each, and I'm golden with the rest of the time, to do however as I want.

:)

Until I can get on iTunes, ShoutCast and a few others I'm waiting for distribution approval on, this is the only workable link for now.

https://www.radionomy.com/en/radio/ul...

Enjoy!


message 2: by Andre Jute (new)

Andre Jute (andrejute) | 4851 comments Mod
Daniel, the question arises immediately, how do you obtain copyright releases for all this music you're playing? Doesn't the cost of that overwhelm the whole project?


message 3: by Daniel (last edited Jun 18, 2015 11:20PM) (new)

Daniel Roberts (daniel-a-roberts) | 467 comments Andre Jute wrote: "Daniel, the question arises immediately, how do you obtain copyright releases for all this music you're playing? Doesn't the cost of that overwhelm the whole project?"

Excellent question! And thanks for starting the thread here. :)

The copyright is handled through the streaming provider, on their license. How it works through the affiliate system got simplified.

They pop on two ads per hour. The revenue generated from those ad sales, ones I will never see of course, go to paying the artists their royalties. They know which songs I have loaded, plus a selection from their own library, and they handle the payouts.

If the listener base and ad impressions surpass a set percentage, the overflow of cash is handed off to me in a check.

When I set up for TuneIn, they have the same offer. Two ads per hour, unlimited listener base, and the more who listen the better off it is for my station.

Plus, I get to put my own ads on.

Fair warning though, the learning curve is steep. As it is, I'm not hearing my own ads yet, but the system may need 24 hours to process the new broadcast calendar.

I provide the content and programming, they provide the licensing, legal stuff and handling of money.

I'm good with that. ^_^

Upon Edit: Just heard my first ad play at 1:03am. It was set for 1am, but hey, I'm not complaining. :)

The next set is designated for 3am, 9am, 11, 1pm etc Central Time USA, aka UTC -6:00

You can hear me do my own Valinthia ad and tease me, etc.

^_^

Edit Two:

In case folks don't want to set clocks and wait for the system to crank up the custom audio files I made using Audacity (Free Program), here is a link to my drop box folder. It's a total of four files. It won't play from Dropbox, you have to download and listen with your media player. They are all mp3 for ease of use.

https://www.dropbox.com/sh/jhup6qhyqo...

Also ignore any box that says to sign up or sign in. Close that if it pops up, you can select any file you wish.

I did research on how these were supposed to sound, and since I'm no longer constrained to a 15 second commercial, I didn't have to rapid speak.

It was a lot of fun to mess with.


message 4: by Daniel (new)

Daniel Roberts (daniel-a-roberts) | 467 comments Instead of a new edit, I'm making a different post. I'm so amped right now. I was forewarned that inclusion with any of the big boys was rough, as their evaluation of the programming maps has to be spotless and free of timing mistakes.

Well, I just got this email as of 20 minutes ago:

Hello,

Thank you for submitting information on Ultrawave Radio to TuneIn.

Your station is now a part of the TuneIn network, making it available on TuneIn apps for iPhone, Blackberry, and Android phones and on many other popular internet radio apps and devices powered by TuneIn. You can expect your station to be available via search or browse within 24 hours.


Sincerely,

Kyle
TuneIn
----------

Talk about a rush! Soon I'll be all over the place, and hopefully I'll grab more than myself as a listener. ^_^ In 24 hours! Woohooo who wants some of this energy! I can't get to sleep, and it's 2:48am my time right now as I type this LOL

As we learned with Smashwords, D2D and a few others, distribution is 'everything' when getting a product out there.


message 5: by Andre Jute (new)

Andre Jute (andrejute) | 4851 comments Mod
This is fascinating. Keep us up to date, Daniel. Be interesting to see how many listeners you have in six months, which is just a time period I've pulled out of the air for "a fair trial"; maybe it should be three months or even one, considering the amount of work involved.


message 6: by K.A. (new)

K.A. Jordan (kajordan) | 3042 comments That link didn't work.

I think this is brilliant.


message 7: by Daniel (new)

Daniel Roberts (daniel-a-roberts) | 467 comments K.A. wrote: "That link didn't work.

I think this is brilliant."


Thank you, KA. Which link was that? The dropbox one? I just tried it, it opened for me. Might be a regional thing.

As soon as I know which link of the two didn't work, I'll find a way to fix it.


message 8: by Daniel (new)

Daniel Roberts (daniel-a-roberts) | 467 comments Andre Jute wrote: "This is fascinating. Keep us up to date, Daniel. Be interesting to see how many listeners you have in six months, which is just a time period I've pulled out of the air for "a fair trial"; maybe it..."

Six months is very fair. Considering this is a consumption product that requires a shorter time investment than a novel to get the complete experience (Between 4 to 6 minutes on average for a typical song) we should see a much faster consumer base growth. Also, it's free to access, unlike other 'premium' internet station companies.


message 9: by K.A. (last edited Jun 19, 2015 06:52AM) (new)

K.A. Jordan (kajordan) | 3042 comments The link to the radio station.

I'm starting to mess around with a Mail Chimp newsletter. As soon as I can turn out a news letter that isn't ghastly, I'll let everyone know if I'm getting any results from it.

There are fewer than 100 addresses on my list, most of them are relatives. LOL


message 10: by Daniel (new)

Daniel Roberts (daniel-a-roberts) | 467 comments K.A. wrote: "The link to the radio station."

Okies, let's see if we can get this resolved for you.

Direct Link Again: https://www.radionomy.com/en/radio/ul...

If that fails, go here:
http://www.daniel-a-roberts.com/

Click the graphic square in the header. It's easy to find with a chunk of text next to it, explaining what it's for.

If that fails, go here:

https://magicvsscience.wordpress.com/...

The picture is a link, as well as the listing on the right side bar.

If none of those work, then for sure, it's a regional thing. The last resort is downloading TuneIn (free to sign up to listen) and search for Ultrawave Radio. It'll pop up and you can listen to it with a single click.

http://tunein.com/

Hopefully, one or more of those will work for you. :)


message 11: by K.A. (new)

K.A. Jordan (kajordan) | 3042 comments I got it!

I'll use this instead of pandora.


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