Literally Aspiring discussion
Shameless Self-promotion
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How to promote your work?
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Proactively soliciting and scheduling events such as book signings and presentations at book stores, libraries, reading clubs, and literary conventions are a great way for authors to introduce their books and themselves to the public. Networking is a very effective promotional tool.
For those traditional authors fortunate enough to have a contract with a mainline publisher, the recommended course of action is to allow the publicist and marketing representative, assigned by the publisher to promote your work, to do their job and stay out of their way.
The best way to express your appreciation for the energy and time thay expend on your behalf is by following up on all the leads they provide and be well-prepared to act professionally at scheduled events.
Not all aspiring authors will be commercially successful; but no one who has tried their best can be called a failure.

Blogs are always a good route, especially if you become an avid reviewer. it gives you a chance to develop a following.
I'm wondering about blogging. I'm not sure I would start one myself but I've heard of authors going on blog tours.