Shoujo Manga Book Club discussion

So I found an article called MOE! What does it mean? What hath it wrought? that discusses Moe.

It's an online reprint of a set of older articles, but I figured I'd share them and ask what you guys think. Do you like Moe? Do you see it as a scourge on anime? Or (like me) are you just kind of going with the flow when it comes to moe?

Discuss! :D

Moe wrote: "For a second there, I thought it was about me."

Ha ha, I can see where you'd make the mistake. :)