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Genre: Memoir

By Way of Luck: How Chance Shaped a Storied Life

Book Description:
What’s Luck Got To do With It? Everything! says author Jim Perkins. His colorful recounting of the oddly circumstantial events in which he has played a central role is proof of that. Sheer luck — much of it good, he says — put him at the center of the changes engulfing the media industry during the second half of the 20th and into the 21st century. In this book, largely about people caught up in extraordinary events, he tells stories of actors and directors, writers, editors and publishers, of advertising agencies and television executives, of communications and financial conglomerates and of the people who run them. His influence is today commonly seen in the blossoming of on-line shopping and the transition of delivering voice and data communications from wire hung on telephone poles to multi-use, wireless, hand-held, digital devices. Yet the most extraordinary story of all is how his commitment to the outdoors and the environment, by luck alone, led him to initiate a land, water and wildlife conservation program that today encompasses more than thirty million acres of public lands in the United States.

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