Unknown Books? - Let's Read Them Club! discussion

There are many books out in the world that are unknown to the public. How do we get more people to read these kinds of books? One of the ways I was thinking was to encourage more people to read books that are unknown to the public (like this club, LOL!).

I recommend them to people. Or just talk about them a lot lol
That's what I do on my blog. I've blogged about Diana Wynne Jones so much that people have went and started reading her books. It's also happened with other books I've recommended on my blog.

I have a blog too regarding Rabbit Ears and alot of people started checking out the series and writing their opinions about it, so that really helped alot! I wonder if we should do the same thing for encouraging people to come to this club?

UUM hello, how do you come across unknown books to read in the first place,? do I maybe google rare books and see what comes up or no?