If you have no story behind the product, you can’t engage emotionally. It doesn’t matter how amazing your collection is, if there is no inbuilt integrity of intention, then any initial brand success will probably be short-lived.


“I cannot remember the books I've read any more than the meals I have eaten; even so, they have made me.”
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“Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny.”
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“Where the head goes, the body follows. Perception precedes action. Right action follows the right perspective.”
― The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph
― The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

“Think progress, not perfection.”
― The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living
― The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living

“There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.”
― The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living
― The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living
Aaron’s 2024 Year in Books
Take a look at Aaron’s Year in Books, including some fun facts about their reading.
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Art, Biography, Business, Memoir, Non-fiction, Philosophy, Psychology, Science, Self help, and Spirituality
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