Josh

“A book, I was taught long ago in English class, is a living and breathing document that grows richer with each new reading.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“The three rules of the Tipping Point—the Law of the Few, the Stickiness Factor, the Power of Context—offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“A study at the University of Utah found that if you ask someone why he is friendly with someone else, he’ll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, you’ll find out that what they actually share is similar activities. We’re friends with the people we do things with, as much as we are with the people we resemble. We don’t seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“We have, in short, somehow become convinced that we need to tackle the whole problem, all at once. But the truth is that we don’t. We only need to find the stickiness Tipping Points,”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference