

“One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea of invention but are not willing to suffer the string of failed experiments necessary to get there. Outsized returns often come from betting against conventional wisdom, and conventional wisdom is usually right. Given a ten percent chance of a one hundred times payoff, you should take that bet every time. But you’re still going to be wrong nine times out of ten. We all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs.”
― Invent and Wander: The Collected Writings of Jeff Bezos
― Invent and Wander: The Collected Writings of Jeff Bezos

“Metaphors are dangerous, Metaphors are not to be trifled with. A single metaphor can give birth to love.”
―
―

“We are not in the business of being original. We are in the business of reusing things that work.”
― The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
― The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

“Remember, the moment you accept total responsibility for everything in your life is the moment you claim the power to change anything in your life.”
― The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life: Before 8AM
― The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life: Before 8AM

“Metaphors have a way of holding the most truth in the least space.”
― Alvin Journeyman
― Alvin Journeyman
Kumail’s 2024 Year in Books
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