
“Words are like seeds, I think, planted into our hearts at a tender age. They take root in us as we grow, settling deep into our souls. The good words plant well. They flourish and find homes in our hearts. They build trunks around our spines, steadying us when we’re feeling most flimsy; planting our feet firmly when we’re feeling most unsure. But the bad words grow poorly. Our trunks infest and spoil until we are hollow and housing the interests of others and not our own. We are forced to eat the fruit those words have borne, held hostage by the branches growing arms around our necks, suffocating us to death, one word at a time.”
― Ignite Me
― Ignite Me

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. [BusinessWeek, May 25 1998]”
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“Apple at the core, its core value, is that we believe that people with passion can change the world for the better. … And that those people who are crazy enough to think they can change the world are the ones who actually do.”
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