But, business decisions, as Xerxes always held, though seemingly the result of meticulous planning, often happen by chance. It was at this juncture, in the late 1970s, that the extraordinary

“Titan was an acronym for Tata Industries and Tamil Nadu: “T” and “I” for Tata Industries and “TAN” for Tamil Nadu. And so, finally and adventitiously, this long-gestated venture came to see the light of day,’ elaborated Xerxes.”
― TITAN: Inside India’s Most Successful Consumer Brand
― TITAN: Inside India’s Most Successful Consumer Brand
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