Mukesh

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Book cover for Predictably Irrational: The Hidden Forces That Shape Our Decisions
unfortunate fact: when a social norm collides with a market norm, the social norm goes away for a long time. In other words, social relationships are not easy to reestablish. Once the bloom is off the rose—once a social norm is trumped by a ...more
Mukesh
I used to think that giving cash a gift to someone is a better idea than a proper gift. I think i now understand why people still value the physical gift more than cash. Similarly, don't bribe you kids to make them do certain things. Try to make them understand the thing using reason and emotion. Once they start doing things for bribes, they might now react positively to reason in any other situation.
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