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Abhishek Jain

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller

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Dec 13, 2024 01:15AM

“Fossil fuels are merely a part of the “natural capital” which we steadfastly insist on treating as expendable, as if it were income, and by no means the most important part. If we squander our fossil fuels, we threaten civilisation; but if we squander the capital represented by living nature around us, we threaten life itself.”
― Ernst F. Schumacher, Small Is Beautiful: A Study of Economics as if People Mattered

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“Modern man does not experience himself as a part of nature but as an outside force destined to dominate and conquer it. He even talks of a battle with nature, forgetting that, if he won the battle, he would find himself on the losing side.”
― Ernst F. Schumacher, Small Is Beautiful: A Study of Economics as if People Mattered

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