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Book cover for Sapiens: A Brief History of Humankind
The idea that ‘The profits of production must be reinvested in increasing production’ sounds trivial. Yet it was alien to most people throughout history.
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Yuval Noah Harari
“Consumerism has worked very hard, with the help of popular psychology (‘Just do it’) to convince people that indulgence is good for you, whereas frugality is self-oppression.”
Yuval Noah Harari, Sapiens: A Brief History of Humankind

Daniel Kahneman
“The more extreme the original score, the more regression we expect, because an extremely good score suggests a very lucky day. The regressive prediction is reasonable, but its accuracy is not guaranteed.”
Daniel Kahneman, Thinking, Fast and Slow

Yuval Noah Harari
“Consumerism and nationalism work extra hours to make us imagine that millions of strangers belong to the same community as ourselves, that we all have a common past, common interests and a common future. This isn’t a lie. It’s imagination. Like money, limited liability companies and human rights, nations and consumer tribes are inter-subjective realities. They exist only in our collective imagination, yet their power is immense.”
Yuval Noah Harari, Sapiens: A Brief History of Humankind

Yuval Noah Harari
“This trust is the sole backing for most of the money in the world.”
Yuval Noah Harari, Sapiens: A Brief History of Humankind

Yuval Noah Harari
“When the nuclear age erupted in the 1940s, many forecasts were made about the future nuclear world of the year 2000. When sputnik and Apollo 11 fired the imagination of the world, everyone began predicting that by the end of the century, people would be living in space colonies on Mars and Pluto. Few of these forecasts came true. On the other hand, nobody foresaw the Internet.”
Yuval Noah Harari, Sapiens: A Brief History of Humankind

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