Faiz Hadzim

“The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.”
― Alex Hormozi, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

“You are by no means only what you already know. You are also all that which you could know, if you only would. Thus, you should never sacrifice what you could be for what you are. You should never give up the better that resides within for the security you already have—and certainly not when you have already caught a glimpse, an undeniable glimpse, of something beyond.”
― Jordan B. Peterson, 12 Rules for Life: An Antidote to Chaos

“The better ambitions have to do with the development of character and ability, rather than status and power. Status you can lose. You carry character with you wherever you go, and it allows you to prevail against adversity.”
― Jordan B. Peterson, 12 Rules for Life: An Antidote to Chaos

“The only thing that beats “free” is “fast.” People will pay for speed.”
― Alex Hormozi, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No