akshay kadam (a2k)

“Hormozi Law: The longer you delay the ask, the bigger the ask you can make. “The longer the runway, the bigger the plane that can take off.”
― Alex Hormozi, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

“If you have a “commodity” offer, you will compete on price (having a price-driven purchase versus a value-driven purchase). Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establishes you as your own category, which means it’s too difficult to compare prices, which means you re-calibrate the prospect’s value-meter.”
― Alex Hormozi, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

“The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in effort and sacrifice.”
― Alex Hormozi, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

“The first $100,000 is a bitch, but you gotta do it. I don't care what you have to do—if it means walking everywhere and not eating anything that wasn't purchased with a coupon, find a way to get your hands on $100,000. After that, you can ease off the gas a little bit.” ​— ​Charlie Munger, Vice Chairman Berkshire Hathaway”
― Alex Hormozi, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No