Jacky Fitt's Blog

Three Questions for Jacky FittThree Questions on Marketing for Small Businesses and Publishing a Book from Conor O’Leary’s series of ‘Three Questions For You…’ series on Substack.Question 1. What is a simple and effective way a small business can use marketing to grow?

Identifying value in what we do or produce, understanding why someone would part with cash to get it, and where we can find these people, is the basis of marketing for all businesses and good research is key.

Knowing the ‘what’,...

The Gospel According to Sylvester StalloneIf you think back to a pivotal moment in your life, is there someone you can point to and say, “that’s down to you”?I can, it’s Sylvester Stallone.

If you think back to a pivotal moment in your life, is there someone you can point to and say, “that’s down to you”?

I can, it’s Sylvester Stallone.

Bizarre, but true. Resplendent in a white trouser suit and perched on a morning show sofa, Sly changed my life because it was time and I was ready.

In a small ...

 How to Be in Business – Summer Reading Giveaway 2024Have you got your summer reading organised? We’ve got 2 books to giveaway.

“Gold! Grab this book if you’re a startup newbie or need a business boost. It’s like having a mentor in your pocket!” Albert Linog

It takes less than a minute to enter the draw, simply click the link, enter your details and choose either the print or PDF version.

Click here to enter your details.  Ends Friday July 26th, 5pm.

“This little book was full of great advic...

The Power of CollaborationMicro Oiseau Translators and the kindness of strangers

When I began thinking about creating a multi-language marketing project, my ‘how to’ guides were the more straightforward challenge, where would I find my translators?

“If you want to fast, go alone. If you want to go far, go together.” African Proverb

Translators are amazing people. I have always been in awe of those who can split their brains and communicate in two or more languages. My own endeavours in French...

The Micro Oiseau Marketing Guides

The central idea for my Micro Oiseau project was to create a free resource that would be useful to as many people as possible who were trying to set up a business. My idea was the creation of a set of  free marketing guides. Short, practical and helpful, something that would give sound advice and confidence across different aspects of print and digital marketing. They had to have broad appeal and be as useful to a hairdresser, as an accountant, a house builder o...

“Why Am I Looking at a Bird?” the Micro Oiseau Brand Identity

When my book, How to Be in Business was going through pre publication review, Martin, a member of my focus group said, “Why am I looking at a bird?” A good question. Now, Martin liked the bird, he just wasn’t sure what it was doing in a book about business. So, here’s the answer…

Back when I was thinking about my idea for a free multi-language marketing guide project, I wanted to find a name and a look that encapsulated a range of ide...

Introducing Micro Oiseau and How to Be in Business

Following the Brexit Referendum and the depressing realisation that the UK would leave the European Union, in 2019 I was staying at Le Moulon de Pensol in the southwest of France. With many friends and contacts in Europe, and freedom of movement rights due to shortly be denied me and many others, apart from being deeply disappointed, I felt the need to make a material difference.

Furiously stalking the forests south of Limoges, I decided to:

a. ...