The central idea for my Micro Oiseau project was to create a free resource that would be useful to as many people as possible who were trying to set up a business. My idea was the creation of a set of  free marketing guides. Short, practical and helpful, something that would give sound advice and confidence across different aspects of print and digital marketing. They had to have broad appeal and be as useful to a hairdresser, as an accountant, a house builder o...