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Rob Meyerson

Goodreads Author

Born

in Annapolis, MD, The United States

Website

http://robmeyerson.com/

Genre

Business, Nonfiction

Member Since

October 2007

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Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, a brand strategy and identity firm. He is also creator and host of the podcast (and blog) How Brands Are Built , on which he has interviewed dozens of branding and naming experts such as David Aaker, Marty Neumeier, Laura Ries, Fabian Geyrhalter, Emily Heyward, and Denise Lee Yohn.

Prior to founding Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, I ...more

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Combine Editions
Rob Meyerson’s books

Average rating: 4.31 · 91 ratings · 13 reviews · 4 distinct works • Similar authors

	Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service 4.37 avg rating — 46 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding by Alina Wheeler, Rob Meyerson (Goodreads Author) 4.24 avg rating — 42 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	AB@C: And Other Gramograms by Rob Meyerson (Goodreads Author), Dan Misdea really liked it 4.00 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Diseño de marcas. Sexta edición by Alina Wheeler, Rob Meyerson (Goodreads Author) it was amazing 5.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

* Note: these are all the books on Goodreads for this author. To add more, click here.

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Rob Meyerson's Blog

The ultimate guide to naming

Table of contents Skip to a section in the ultimate guide to naming: Why brand names are important What makes a good/bad brand name? Types of brand names The brand naming process The naming brief How to generate name ideas Trademark prescreening Domain names How to present brand names Books about brand naming Websites and […]

The post The ultimate guide to naming appeared first on How Brands Are Bu

Rob is Currently Reading

Rob is currently reading

Steal Like an Artist: 10 Things Nobody Told You About Being Creative

by Austin Kleon (Goodreads Author)

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Jul 20, 2023 09:18AM

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Creativity: Flow and the Psychology of Discovery and Invention

by Mihály Csíkszentmihályi

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Jul 20, 2023 09:18AM

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Dear Committee Members

by Julie Schumacher

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Jul 11, 2023 09:34PM

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Rob has read The Midnight Library by Matt Haig (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Rob rated a book it was amazing The Light Inside by Dan Misdea	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Dec 24, 2024 11:54PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Light Inside by Dan Misdea. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Light Inside by Dan Misdea <iframe sandbox id="wrongBookKindlePreviewScreen">
Rob liked Emily's review of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service: "A quick read with a direct actionable path"
Dec 24, 2024 11:52PM · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Brand Naming by Rob Meyerson. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Brand Naming by Rob Meyerson <iframe sandbox id="wrongBookKindlePreviewScreen">
Rob liked Jana 's review of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service: "Rob is a man with a plan when it comes to brand naming. This was actionable and awesome. I've revamped my approach to naming with Rob's suggestions. "
Dec 24, 2024 11:52PM · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Brand Naming by Rob Meyerson. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Brand Naming by Rob Meyerson <iframe sandbox id="wrongBookKindlePreviewScreen">
Rob finished reading Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding by Alina Wheeler	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Rob wants to read Our Man in Havana by Graham Greene	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Rob wants to read Damascus Station by David McCloskey	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Rob liked Grégory's review of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service: "Great, clear and concise guide on brand naming (and naming in general). Full of actionable tips and enough legal recommendations not to do something stupid on your own. The key points and summaries before and after each chapter were appreciated, even" Read more of this review »
Jan 13, 2024 04:52AM · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Brand Naming by Rob Meyerson. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Brand Naming by Rob Meyerson <iframe sandbox id="wrongBookKindlePreviewScreen">
Rob made a comment on Felice’s review of Word Glue: Find Your Million-Dollar Brand Name " Hi Felice, out of curiosity, what were the other four books you read? (I keep a list of naming books on my site and am wondering if I’ve missed any!) "
Dec 28, 2023 02:32PM · see review