Rob Meyerson's Blog

Table of contents Skip to a section in the ultimate guide to naming: Why brand names are important What makes a good/bad brand name? Types of brand names The brand naming process The naming brief How to generate name ideas Trademark prescreening Domain names How to present brand names Books about brand naming Websites and […]

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Jessie McGuire, Managing Partner at ThoughtMatter in New York, has spent over a decade working with billion-dollar brands like Kimberly-Clark, P&G, and Colgate-Palmolive—transforming them into social icons. She’s also a mother of two, a Salvadorian-American, a graduate of Pratt and SVA, and a former Advocacy Chair on the board of directors of the New York […]

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About once a month, I publish a newsletter with branding news, featured blog posts, examples of great branding work and interesting images, and branding tips and tools. If you’re not already getting the newsletter, sign up here. The most recent newsletter—from March 2022—featured the six stories below. Brands are responding to Russia’s invasion of Ukraine […]

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Danny Somekh is the founder and CEO of Huddle Creative, an award-winning design consultancy that aims to help transform ambitious businesses into meaningful brands. Danny has over 25 years in the industry with past clients including BT, Samsung, Mulberry, JLL, Mayo Clinic, Skype, and Unilever, among others. He focuses on helping businesses and brands get […]

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Here we go again. It’s already the end of 2021, which means it’s time to dig into the web analytics and stats and compile lists of “top content” from the year. These lists contain the year’s most viewed posts and most listened-to podcast episodes. It excludes any blog posts or podcast episodes from prior to […]

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With the end of the year in sight, I thought it would be interesting to look back on some of the best brand name changes of 2021 (and, while I’m at it, the worst name changes of 2021). Rather than simply provide my own opinion—although I’ll share a bit of that, too—I decided to use […]

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To help me prepare for a naming course I’m creating for Domestika, the online learning platform was kind enough to provide free access to a handful of their existing courses, including one titled “Naming: The Art of Name Creation.” This naming course is about two hours long, broken up over 11 lessons (each video-based lesson […]

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Our brains come with built-in biases and heuristics—rules of thumb that have proven useful from an evolutionary standpoint, but can sometimes play tricks on us in the modern age. Branding puts many of these psychological phenomena to use. Below, I’ve briefly described five psychological phenomena at work in branding—the halo effect, mere exposure effect, bandwagon […]

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Martin Lindstrom is an expert on branding and culture. TIME Magazine named him one of the “World’s 100 Most Influential People” and Thinkers50 considers him one of the world’s top 20 business thinkers. The Danish author of bestsellers like Buyology, Brand Sense, and Brandwashed is also founder and chairman of Lindstrom Company, a branding and culture […]

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Matt Miksa is a former FBI counterintelligence analyst and the author of the spy thriller 13 Days to Die. Since leaving the U.S. intelligence community, he’s worked in the field of branding and digital marketing for the past decade. Currently, Matt is the Senior Director of Brand Strategy at Razorfish. Matt and I worked together […]

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