Michael Hebler's Blog: and Fan Page - Posts Tagged "pinterest"
10 Ideas to Make Social Media Worth the Effort
I am guilty of not following my own advice on this subject, but I have made strides to resolve my ignorance, which I thought I would share. There are times when I think that writing a 144 character tweet is as challenging as writing an 80,000 word novel, but the fact remains that a presence is needed on social media these days if you’re going to have a shot at success. I’m not addressing only the independent and self-published authors out there, but the traditionally published as well. Social media has opened new doors to free opportunities. However, stepping through that door is not where your efforts end. All you’ve have done is entered a room. To increase the chances of any new readership, you need to get your ass to work, and I’ve compiled 10 ideas that should save you some time but will make a huge difference to your visibility.
1. Make sure your profile photo is perfect, and use that headshot across your platforms. When people begin to see the same photo over and over, the repetition will stick in their memory thus creating a familiarity with you. You don’t need to spend big bucks on your headshot, just make sure it’s professional-looking.
2. Your bio is calling card. That is what most potential readers will read first and needs to be rewritten as any novel, but keep it short. Bios that drag on will bore people into leaving before they get to the end. Keep it to around two paragraphs and make sure it's personal. Readers like to develop an emotional attachment to your characters, as well as you. Your bio can be either in your “Bio” section or “About” section, depending on the platform.
3. Like the photo, create a background header and keep it consistent with all your social media platforms. Make it your signature look.
4. Link your social media accounts. You can link Facebook and Pinterest to Twitter, and so on. This step can save you a lot of time.
5. Pin your most important tweet at the top of your Twitter page. It will always be there until you remove it, and it will be the first thing your followers see. Just select the “…” below your tweet message then choose, “Pin to your Profile Page.” It’s as easy as that, but you can only have one pinned tweet at a time.
6. Don’t forget about LinkedIn. Upload links to your best articles on your LinkedIn Professional Portfolio section or post them under the “Post” section.
7. Fill out an on-point and creative Google+ tagline. The tagline is the first thing people see when they click on your name. Don't make it boring.
8. Convert your Pinterest page to a business page. It will look exactly the same, but you'll have access to analytics.
9. Create a newsletter that people can subscribe to either by your website or through social media. Subscribers want to hear about what you have in the works. This task is a great way to update them on any progress or provide with some flash fiction, links to giveaways, guest posts, etc. For a newsletter example, go here: Newsletter
10. Adjust your privacy settings on Pinterest to allow the widest possible range of access. You want everyone to be able to find your links.
1. Make sure your profile photo is perfect, and use that headshot across your platforms. When people begin to see the same photo over and over, the repetition will stick in their memory thus creating a familiarity with you. You don’t need to spend big bucks on your headshot, just make sure it’s professional-looking.
2. Your bio is calling card. That is what most potential readers will read first and needs to be rewritten as any novel, but keep it short. Bios that drag on will bore people into leaving before they get to the end. Keep it to around two paragraphs and make sure it's personal. Readers like to develop an emotional attachment to your characters, as well as you. Your bio can be either in your “Bio” section or “About” section, depending on the platform.
3. Like the photo, create a background header and keep it consistent with all your social media platforms. Make it your signature look.
4. Link your social media accounts. You can link Facebook and Pinterest to Twitter, and so on. This step can save you a lot of time.
5. Pin your most important tweet at the top of your Twitter page. It will always be there until you remove it, and it will be the first thing your followers see. Just select the “…” below your tweet message then choose, “Pin to your Profile Page.” It’s as easy as that, but you can only have one pinned tweet at a time.
6. Don’t forget about LinkedIn. Upload links to your best articles on your LinkedIn Professional Portfolio section or post them under the “Post” section.
7. Fill out an on-point and creative Google+ tagline. The tagline is the first thing people see when they click on your name. Don't make it boring.
8. Convert your Pinterest page to a business page. It will look exactly the same, but you'll have access to analytics.
9. Create a newsletter that people can subscribe to either by your website or through social media. Subscribers want to hear about what you have in the works. This task is a great way to update them on any progress or provide with some flash fiction, links to giveaways, guest posts, etc. For a newsletter example, go here: Newsletter
10. Adjust your privacy settings on Pinterest to allow the widest possible range of access. You want everyone to be able to find your links.
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