Who Defines The Best a Brand Can Be?

After reading the protest and praise for the new Gillette ad that calls men to “be the best that you can be,” are you going to boycott Gillette?

If you’re a consumer, you’re a brand owner. Don’t let brand marketers define who you are or what to believe.

gillette says be the man you can be

I hope you’re not looking for a happy-talk response here. Despite marketers having undue and over-reaching influence on culture and your worldview, you deserve better.

Who Defines The Best a Brand Can Be?

At face value, the short film, called...

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Published on January 17, 2019 06:15
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