“Servant selling.” It sounds like an oxymoron. Isn’t the goal of every business to make money? To increase the lifetime value of a client (to my firm)? Last week, my post demonstrated how there’s scientific support behind this notion of servant selling. Clearly, this concept undercuts the conventional wisdom of focusing on revenue optimization in both business and capital markets. This week, I’ll walk you through another doorway that leads to a room bigger than just your customer: a better world...