If you are a baby boomer or have boomer parents, you’ve probably come across this ad:

The Crankset Group has dubbed these Blinding Flashes of the Obvious. BFOs are epiphanic moments of “seeing” something essential for the first time or perhaps recalling something foundational that we’ve neglected or forgotten.

Why is it so important to highlight BFO’s? Consider:

Vince Lombardi, legendary 1960s coach of the Green Bay Packers, used to begin preseason practice with these five words: “Gentlemen, t...